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The Digital Analytics Power Hour


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Dec 4, 2018

What's the hot new technology of 2018? AI? Deep Learning? Pole-dancing robots? Maybe. Or, maybe it's customer data platforms (CDPs) -- a topic we actually covered way back in January 2017 on episode #053 with Todd Belcher, who, at the time, was with CDP provider BlueConic. Since then, Todd left BlueConic to start CDP Resource, which is, well, a resource for companies looking to select, implement, and maintain a CDP. We asked Todd to come back on the show to give us the rundown on how there is now -- finally -- clarity, consolidation, and maturity in the space, as all of the providers have aligned around a common definition of what a CDP is, what it does, and how it should do it. Alas! The space isn't even remotely there yet! We have yet to even reach the peak of inflated expectations! Which was probably why it was such an informative discussion.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.