Now displaying: July, 2015
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice."
In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain. After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community.
Between the three of them you’ll find over 50 years of combined experience in Digital Analytics, Web Technology, Business Intelligence & Management Consulting.
Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim and Jim share their thoughts and experiences and hopefully take away something to try at work the next day.
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We hope you enjoy listening to the Digital Analytics Power Hour*.
Listen below, on iTunes, with Stitcher, or whatever your favorite podcasting client is (and let us know if we don't show up and we'll try to figure out why!).
*Due to the Canadian Exchange Rate, the Digital Analytics Power hour is only 40 minutes.
Jul 21, 2015
Scads has been written about the distinction between skills and talents. But, how does that distinction apply to digital analysts? In this episode, Jim and Tim actually find something they agree on...at least briefly. And Michael maneuvers Tim into at least partially buying into ideas that he has previously referred to as touchy-feely crap. With quotations being dropped from Thoreau to Gygax and business writers in between, you may find yourself questioning your chosen vocation by the end of this 45-minute hour. But we hope not. Really!
Jul 7, 2015
It's not only the year of mobile...AGAIN, but it's the year of mobile measurement! While our intrepid hosts have all tagged an app or two in their day, they thought it would be entertaining to be joined by someone meek, unopinionated, and inexperienced in the world of mobile analytics who would sit back and tell them how wise they were. But, instead, they recruited Lee Isensee from Search Discovery. Displaying his Bostonian politeness with lines like, "I'm sorry to cut you off again Michael, but I'm not," Lee weighs in on the subject with grace and wisdom. This episode has mobile proportions, in that we squeezed an hour into a very mobile 40 minutes.