Now displaying: June, 2015
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice."
In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain. After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community.
Between the three of them you’ll find over 50 years of combined experience in Digital Analytics, Web Technology, Business Intelligence & Management Consulting.
Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim and Jim share their thoughts and experiences and hopefully take away something to try at work the next day.
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We hope you enjoy listening to the Digital Analytics Power Hour*.
Listen below, on iTunes, with Stitcher, or whatever your favorite podcasting client is (and let us know if we don't show up and we'll try to figure out why!).
*Due to the Canadian Exchange Rate, the Digital Analytics Power hour is only 40 minutes.
Jun 23, 2015
Can the media analyst and the web analyst get along? Can the chasm between clicks and visits every be crossed? Is attribution management the silver bullet that will, once and for all, accurately assign a value to banner ads? What the hell is Vizu? Can Michael use the word "whackadoo" in a coherent sentence? These questions and more get discussed and debated on this shockingly cordial episode of the Digital Analytics Power Hour that clocks in at 35 minutes.
Jun 9, 2015
Most people find the concept of governance about as interesting as an afternoon of quality control work at the beige paint factory. If you agree with this sentiment and are listening to this week's podcast, we hope to change your mind! With special guest John Lovett, Senior Partner at Web Analytics Demystified, Tim, Michael and Jim talk about what governance is for a digital analytics practice, why it's so darned important, and how anyone can get started. All of this AND a little poetry (really!) for the low, low price of 45 minutes of your time, in the Digital Analytics Power Hour.