Now displaying: March, 2015
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice."
In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain. After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community.
Between the three of them you’ll find over 50 years of combined experience in Digital Analytics, Web Technology, Business Intelligence & Management Consulting.
Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim and Jim share their thoughts and experiences and hopefully take away something to try at work the next day.
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We hope you enjoy listening to the Digital Analytics Power Hour*.
Listen below, on iTunes, with Stitcher, or whatever your favorite podcasting client is (and let us know if we don't show up and we'll try to figure out why!).
*Due to the Canadian Exchange Rate, the Digital Analytics Power hour is only 40 minutes.
Mar 31, 2015
Digital analysts crunch numbers, sure. But, in order to crunch those numbers in a meaningful way, they have to truly understand how, when, and where the data gets captured in the first place. In this listener-requested episode, the guys are joined by Jeff Chasin from Adobe, who, fortuitously, has written recently on this very topic! It's a power hour that comes in at just under 39 minutes!
Mar 17, 2015
Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most companies still think “Google or Adobe?” when making a digital analytics tool purchase. Are they missing out? With very special guest Hiten Shah from KISSmetrics, Michael, Tim and Jim talk a little tooling and a lot of trash - in almost 60 minutes.
Mar 3, 2015
The power of big data is a curious thing, Make a one man weep, make another man sing. Change a hawk to a little white dove. More than a feeling that's the power of big data. As always, Huey Lewis hits the nail on the head with this complex topic. What does the phrase actually mean? How can my company take advantage of it? Michael, Tim and Jim take on big data in episode five, and try to focus in on making this hard to pin down concept understandable and relevant. All this and more in one American hour, 46 Canadian minutes.