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The Digital Analytics Power Hour

 

Please visit the show's site at analyticshour.io

Jul 18, 2017

WHY does Tim simply not give Python its due? Isn't Python a perfectly acceptable -- possibly even better -- option when it comes to diving into programming with data? It's open source, too. Some say it's easier to learn than R. And, frankly, isn't a programming language named after a snake just inherently cooler than...


Jul 4, 2017

It's another one of those on-going lobby bar topics: how much of the data should be made available to whom and in what form? Should all of an organization's data be completely and freely available to everyone in the company, or is that a recipe for messy data being misinterpreted and misused? That's the topic tackled...


Jun 20, 2017

We can watch (sort of) what users do on our sites. That's web analytics. We can ask them how they felt about the experience. That's voice of the customer. But, can we (and should we?) actually analyze their emotional reactions? On this episode, Michael and Tim sat down with Dr. Liraz Margalit, Head of Digital Behavioral...


Jun 6, 2017

Back in the day, we explained the difference between a visitor, a visit, and a pageview to stakeholders using an analogy of a person walking into a physical store. Now, digital channels are dominating, and physical stores are struggling...which is an opportunity to apply what we've learned about behavioral analysis on...


May 23, 2017

Change. It's scary. It's exhilarating. It's a song by Churchill. Sometimes, be it due to your manager, due to a corporate acquisition, or due to a job change, you just wind up with a voice in your head belting out, "You want me to change, change, change!" In this episode, Nancy Koons from Team Demystified joins us to...