The Digital Analytics Power Hour

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain. After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. Between the three of them you’ll find over 50 years of combined experience in Digital Analytics, Web Technology, Business Intelligence & Management Consulting. You’ll also find a group of guys that compete with each other for business, but respect each other enough to share best practices and ideas (and the odd insult). Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim and Jim share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour*. *Due to the Canadian Exchange Rate, the Digital Analytics Power hour is only 40 minutes.
RSS Feed Subscribe in iTunes
2016
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 2

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice."

In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain.  After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community.

Between the three of them you’ll find over 50 years of combined experience in Digital Analytics, Web Technology, Business Intelligence & Management Consulting.

Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim and Jim share their thoughts and experiences and hopefully take away something to try at work the next day.

Your Hosts:

We hope you enjoy listening to the Digital Analytics Power Hour*.

Listen below, on iTunes, with Stitcher, or whatever your favorite podcasting client is (and let us know if we don't show up and we'll try to figure out why!).

*Due to the Canadian Exchange Rate, the Digital Analytics Power hour is only 40 minutes.

#025: A/B Testing with Kelly Wortham from EY 0
Dec 8, 2015

We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour.

People, places, and things mentioned in this episode include:

  • Taguchi vs. Full Factorial test design
  • kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)
#024: Women in Digital Analytics with Krista Seiden 0
Nov 24, 2015

Have you noticed that neither Michael, Jim, nor Tim are women? They did! But that didn't stop them from taking on the subject of women in digital analytics (with diversions into the subjects of women and scotch, and women in professional poker). Joining them for this episode (because they may be a little misguided at times, but they're not absolute morons) was Krista Seiden from Google. Krista is a notable woman in analytics...but that is the LAST way she ever wants to be described. Luckily, she made an exception for us just this one time.

People, places, and things mentioned in this episode include:

1 « Previous 1 2 3 4 5 6 7 Next » 14