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The Digital Analytics Power Hour

 

Please visit the show's site at analyticshour.io

Aug 14, 2018

Business Intelligence. It’s a term that’s been around for a few decades, but that is every bit as difficult to nail down as “data science,” “big data,” or a jellyfish. Think too hard about it, and you might actually find yourself struggling to define “analytics!” With the latest generation of BI tools,...


Jul 31, 2018

The company: "Hey, you. That's a mighty nice test you've run. We should be doing that a lot more of those." You: "Um...okay. But, I'm only one person." In this episode, the gang chats with Pinterest's Andrea Burbank (Twitter | Pinterest) about how she (loosely) dealt with this scenario: from sheer force of will to get...


Jul 17, 2018

Humans are creatures of habit. And analysts — those of us who haven’t been so drawn into the world of artificial intelligence that we have become cyborgs, at least — are humans. In this episode, the gang explores the good and the bad side of analytical habits: what analyses we gravitate towards, how we go...


Jul 3, 2018

Once upon a time, there was some data. And that data cried out to be extracted and analyzed and packaged up like the most exquisite of gifts and then presented gloriously to an eager and excited group of stakeholders. But, alas! Will this data story have a happy ending? Perhaps. Perhaps not! And that’s the subject...


Jun 19, 2018

Are you reading this? If so, then you are literate. But, are you (and are your stakeholders) data literate? What does that even mean? On this episode -- recorded in front of a live audience at Marketing Evolution Experience in Las Vegas -- the gang tackled the topic. Mid-way through the show, they were delighted to be...