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The Digital Analytics Power Hour

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael and Tim share their thoughts and experiences and, hopefully, take away something to try at work the next day.
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Please visit the show's site at analyticshour.io

Jun 7, 2016

To outsource or not to outsource -- that is the question:
Whether 'tis more efficient to tap
The skills and talents of those who bill by the hour,
Or to bring resources inside as full-time staff,
And, by doing so, manage them.
To contract, to outsource -- No more -- and by outsource to say we get
Our insights and our implementation work
Managed by others -- 'tis a scenario
Devoutly to be wished. To contract, to outsource --
To outsource, perchance to analyze. Aye, there's the rub.

Besides ignoring iambic pentameter in the process of butchering a Shakespearean reference, this episode, perchance, also makes reference to the following: