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The Digital Analytics Power Hour


 

Please visit the show's site at analyticshour.io

May 1, 2018

Bayesian vs. Frequentist. False Positive vs. False Negative. Truth vs. Uncertainty. It's the world of A/B testing! In this bonus mini-episode, Moe sat down with Chad Sanderson from Subway to discuss some of the pitfalls of A/B testing -- the nuances that may seem subtle, but are anything but trivial when it comes to planning and running a test.