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The Digital Analytics Power Hour

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael and Tim share their thoughts and experiences and, hopefully, take away something to try at work the next day.
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Now displaying: April, 2017

 

Please visit the show's site at analyticshour.io

Apr 25, 2017

"Psssst! Hey! Buddy! Want some analytics? Whatcha' lookin’'for? Insights? Recommendations? Maybe some implementation? I got anything you want, and I got it at a great price!…" Sound familiar? No? Well, then you’re just not hanging out in dark corners next to executive washrooms the world over! On this episode, Sayf Sharif of SEER Interactive joins us to chat about the how and when of selling analytics — from outside OR inside an organization. Plus, there’s a nice throw down about the proper pronunciation of "GIF." For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Apr 11, 2017

Do you want to know something about analysts? They're people. And, not only are they people, but they work with people. And people have personalities. Even the hosts of this podcast have personalities. One of the hosts is introspective about the ramifications for those facts when it comes to his work. The other host gets so rattled by the topic that he uses the phrase "a lightbulb went off," when the appropriate figure of speech was actually "a lightbulb went ON." Can you guess which host is which? Give this episode a listen to find out! For complete show notes, including links to items mentioned in this show and a transcript of the episode, visit the show page.

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