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The Digital Analytics Power Hour

 

Please visit the show's site at analyticshour.io

Jan 31, 2017

The world is an oyster. It's also a system. A complex system! Companies are components in that system, and they're systems unto themselves! And marketing departments, and digital marketing, and the data therein, are systems, too. As analysts, we're looking for pearls in these systems (and you were wondering where we...


Jan 17, 2017

Pop psychology is fun, if not that useful. Pop analytics can be dangerous! What IS pop analytics? It's a term coined (as far as we can tell) by analytics legend Kevin Hillstrom, and we managed to get him on the show to chat about it! The fact that it turned into a therapy session for Tim was just an added bonus. NOTE:...


Jan 3, 2017

Do you care about acquiring customers? Do you care about data? Do you like wearing shoes that have soles that are 2-3″ thick? Put those three things together and it means you care — or should care — about customer data platforms. On this episode, Todd Belcher from BlueConic joins us to explain what CDPs are and...