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The Digital Analytics Power Hour

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael and Tim share their thoughts and experiences and, hopefully, take away something to try at work the next day.
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Now displaying: December, 2016

 

Please visit the show's site at analyticshour.io

Dec 20, 2016

2016 is almost in the books! In just over a week, we'll be ringing in the new year, and we have it on Very Good Authority that 2017 will be the Year of Mobile. But, this episode is as much about looking back as it is about looking forward -- looking back on how our industry has evolved, what product launches piqued our interest the most, and what Snoop Dogg-related stunt marketing occurred during the year. We even do a little navel gazing about the podcast itself: our favorite topics and guests (although we love ALL the topics and guests!), and a bit of news about what will be happening with the podcast in 2017. So kick back, bust open a few roasted chestnuts, spike your eggnog generously, and give it a listen! Technologies, services, and random items mentioned in this episode include: more past episodes than are worth linking to, RSiteCatalyst, Hidden Brain podcast: Can Social Science Help You Quit Smoking for Good?, SUPERWEEK, Matt Gershoff, Caleb Whitmore, Adobe Summit, eMetrics, MeasureCamp, Un-Summit, Digital Analytics Hub, Gary Angel / Digital Mortar, Paco Underhill / Why We Buy: The Science of Shopping, Jan Exner, Justin Cutroni, Kevin Hillstrom, Measure Slack, Lee Isensee, Tableau, Domo, the Domo stunt at the Tableau Conference, John Scalzi, Joe Haldeman, and Philip K. Dick.

Dec 6, 2016

Have you ever seen a one-man show in the theater? It's awesome. Unless it's terrible. The same can be said for one-person digital analytics teams. It can be awesome, in that you get to, literally, do EVERY aspect of analytics. It can be terrible because, well, you've got to do EVERYTHING, and it's easy for the fun stuff to get squeezed out of the day. On this episode, we head back Down Under for a chat with Moe Kiss, product (and digital) analyst at THE ICONIC. Whether you pronounce "data" as DAY-tuh or DAH-tuh, Moe's perspective will almost certainly motivate you find new ways to push yourself and your organization forward. People, places, things, sites, and doodads mentioned in this episode were many, and they include: R, Tableau, Snowplow, adjust, Datalicious, Moe's post on Analysis of Competing Hypotheses, Moe's post on getting started in digital analytics, Jeffalytics.com, RSiteCatalyst, The Millenial Whoop, Kabaddi, Michael Yates, ABC (the Australian Broadcasting Corporation), an Event Tracking Naming Strategy from Chris Le, Simo Ahava, Nico Miceli, and Towards Universal Event Analytics - Building an Event Grammar by Snowplow co-founder Alex Dean.

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