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The Digital Analytics Power Hour

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael and Tim share their thoughts and experiences and, hopefully, take away something to try at work the next day.
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Now displaying: September, 2016

 

Please visit the show's site at analyticshour.io

Sep 27, 2016

Do you listen to podcasts? Well, of course you do! Are you working in or involved with analytics? If you listen to this podcast, you almost certainly are! Where do those two interests intersect? On this episode! Steve Mulder, Senior Director of Audience Insights at National Public Radio (NPR), joins Michael and Tim to discuss podcast measurement...and audience measurement...and the evolution of analytics...and standards (well...guidelines)...and more! Tim fanboys out in a way that would be embarrassing if he was sufficiently self-aware to be embarrassed. In other words, it's a rollicking good romp through public media. Resources and the like mentioned in this episode are many and varied: The User Is Always Right, Podtrac, Public Broadcasting Podcast Measurement Guidelines (bit.ly/podcastguidelines), Comscore, DFP, Splunk, NPR One, Panoply Network, Gimlet Media, IAB, MediaShift: Bulgarian Analytics Startup Aims to Fix How Publishers Use Data, Smart Choices: A Practical Guide to Making Better Decisions, the NPR Politics Podcast, and Planet Money #669: A or B.

Sep 13, 2016

The intro bumper for this podcast says "the occasional guest," and, yet, the last five episodes have had guests. That's hardly "occasional," so Tim and Michael had a choice: either change the intro or do an episode on a topic for which both of them have experience, interest, and, hopefully, at least modest authority. In this show, the guys dig into hypotheses: how to identify and articulate them, the pitfalls involved in *not* clearly stating them, and where they see organizations and analysts get tripped up. They have a hypothesis that you will get some value out of the show, and, if they're right, that you will share the show with a colleague and maybe even give it a positive rating on iTunes. People, places, and things referenced in this episode: Helen Hunt, Twister, Mythbusters, assumption governance, the Science Vs. podcast, and the Invisibilia podcast.

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