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The Digital Analytics Power Hour

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael and Tim share their thoughts and experiences and, hopefully, take away something to try at work the next day.
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Now displaying: August, 2016

 

Please visit the show's site at analyticshour.io

Aug 30, 2016

The machines are coming! The machines are coming! Artifiicial Intelligence is here. But what is it, and how long will we have to wait for the technology to completely take over all analysis work? Dennis Mortensen -- founder of x.ai -- joins us on this episode for a deep dive into the topic. You will be surprised by how pragmatic and real AI seems as Dennis describes how he approaches it. And...then his last call will completely blow up the nice, cozy layer of downy comfort that you've settled into during the discussion. So it goes. Artificial intelligences and things referenced in this episode include: x.ai, Alexa, Siri, Cortana, Planet Money Episode #626, Wait But Why on The Fermi Paradox, and Rick and Morty.

Aug 16, 2016

Somebody wants to overthink their analytics tools? Tell 'em their dreamin'! We wanted to talk about open source and event analytics and Snowplow sits right at that intersection. Our guest Simon Rumble is the co-founder of Snowflake Analytics and one of the longest users of Snowplow. We wrap up the show with all the places you can find Simon and Tim in the next few months. Fun fact: You will also learn in this episode that conversion funnels go down the opposite direction in Australia. 

Aug 2, 2016

Once upon a time, in an industry near and dear, lived an analyst. And that analyst needed to present the results of her analysis to a big, scary, business user. This is not a tale for the faint of heart, dear listener. We're talking the Brothers Grimm before Disney got their sugar-tipped screenwriting pens on the stories! Actually, this isn't a fairy tale at all. It's a practical reality of the analyst's role: effectively communicating the results of our work out to the business. Join Michael and Tim and special guest, Storytelling Maven Brent Dykes, as they look for a happy ending to The Tale of the Analyst with Data to Be Conveyed.

Tangential tales referenced in this episode include: Web Analytics Action Hero, Brent Dykes Articles on Forbes.com, The Wizard of Oz, Made to Stick, Data Storytelling: The Essential Data Science Skill Everyone Needs, The Story of Maths, and mockaroo.com.

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