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The Digital Analytics Power Hour

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael and Tim share their thoughts and experiences and, hopefully, take away something to try at work the next day.
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Now displaying: January, 2016

 

Please visit the show's site at analyticshour.io

Jan 19, 2016

Attribution is like a box of chocolates. It can be really expensive, or it can be really cheap. It requires making a lot of decisions as to how you actually want to consume it. It may leave you feeling ill! Join the guys for a 45-minute walk across the attribution landscape. And back. And back again. Because mama always said you shouldn't stop at the last click.

Jan 5, 2016

What better time to ask Big Questions about analytics than the start of a new year? In this episode, Gary Angel from EY joins us to talk just a little bit about his new book, and to talk a lot about digital transformation: what it means, what's holding large enterprises back, where digital analysts fit in the effort... and a whole-whole lot of thoughts and ideas that aren't nearly as lofty and nebulous as the first part of this description sounds! This is our longest show to date. It's a power hour transformed into 59 minutes (or 39:20 if you play it at 1.5x speed).

People, places, and things referenced in this episode include:

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