Now displaying: December, 2015
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice."
In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain. After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community.
Between the three of them you’ll find over 50 years of combined experience in Digital Analytics, Web Technology, Business Intelligence & Management Consulting.
Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim and Jim share their thoughts and experiences and hopefully take away something to try at work the next day.
Your Hosts:
We hope you enjoy listening to the Digital Analytics Power Hour*.
Listen below, on iTunes, with Stitcher, or whatever your favorite podcasting client is (and let us know if we don't show up and we'll try to figure out why!).
*Due to the Canadian Exchange Rate, the Digital Analytics Power hour is only 40 minutes.
Dec 22, 2015
One year of shows. It was our initial Big Hairy Audacious Goal, and we did it. We hoped you had as much fun this year listening as we did recording, and we'd like to take a chance to reflect. Did we hit our initial KPIs (because of course we had them)? Did we have a favorite show? Is there something we'd like to do next year? Tune in and end 2015 by listening to a podcast about a podcast. We think our navels look awesome. Come gaze with us!
Dec 8, 2015
We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour.
People, places, and things mentioned in this episode include:
- Taguchi vs. Full Factorial test design
- kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)