Sure I like your theory guys, but I want to hear some stories from the trenches! Episode 11 is all about the anecdotes, with the guys sharing stories about work they've done as analysts that had the most impact. Whether from hard work or a moment of inspiration, big wins with analysis are sometimes few and far between Hear some great examples from Michael, Tim and Jim's personal experiences. What has 6 legs, three microphones and will make you a better analyst in 42 minutes? It's the Digital Analytics Power Hour.
Want to hear Jim Cain wing it for 40 minutes as he discusses a survey he never read? Interested in hearing Tim Wilson boil with incandescent rage as Jim triggers the Indiana Jones style pressure pads under his overpriced hotel snacks? Then this is the episode for you! Michael, Jim and Tim talk through the responses they found most interesting (VERY heavy use of that word in this episode) from the Duke University Fuqua School of Business's bi-annual CMO survey (cmosurvey.org).