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The Digital Analytics Power Hour


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Jul 31, 2018

The company: "Hey, you. That's a mighty nice test you've run. We should be doing that a lot more of those." You: "Um...okay. But, I'm only one person." In this episode, the gang chats with Pinterest's Andrea Burbank (Twitter | Pinterest) about how she (loosely) dealt with this scenario: from sheer force of will to get some early wins to strategic thinking combined with late nights, an obsession with checklists, and a willingness to be flexible as she slowly, but firmly, pushed the organization to steadily increasing test volume and test reliability. And sweet potato gnocchi.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.