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The Digital Analytics Power Hour

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael and Tim share their thoughts and experiences and, hopefully, take away something to try at work the next day.
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Please visit the show's site at analyticshour.io

Nov 8, 2016

If you're in the U.S., happy election day! In the spirit of the mayhem and controversy that the political process brings, we're tackling a topic that is every bit as controversial: tag management. Does Adobe DTM gratuitously delete emails? Has GTM been perpetually unaware of when it is around a hot mic? What does Tealium have against coffee?! Is Signal broadcasting dog whistles to marketers about the glorious data they can collect and manage? What about Ensighten's sordid past where the CEO was spotted in public (at eMetrics) sporting a periwig? To discuss all of this (or...actual content), Josh West from Analytics Demystified joins us for a discussion that is depressingly civil and uncontentious. Many linkable things were referenced in this episode: Josh's Industry War starting blog post (from 2013), Adobe Dynamic Tag Management (DTM), Google Tag Manager (GTM), Signal, Tealium, Ensighten, Ghostery, Observepoint, Hub'scan, the Data Governance Episode of the Digital Analytics Power Hour (Episode #012)PhoneGap, Floodlight / Doubleclick / DFA, In the Year 2000 (Conan O'Brien), Bird Law, Adobe Experience Manager (AEM), Webtrends Streams, data management platforms (DMP), the Personalization Episode of the Digital Analytics Power Hour with Matt Gershoff (Episode #031), josh.analyticsdemystified.com, and Tagtician.