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The Digital Analytics Power Hour


 

Please visit the show's site at analyticshour.io

Jan 19, 2016

Attribution is like a box of chocolates. It can be really expensive, or it can be really cheap. It requires making a lot of decisions as to how you actually want to consume it. It may leave you feeling ill! Join the guys for a 45-minute walk across the attribution landscape. And back. And back again. Because mama always said you shouldn't stop at the last click.


Marty Diamond
three and a half years ago

Jim's advice on how to take the free version of Google and dig deeper - comparing a fist time purchaser to a returning purchaser (costs & marketing mix) along with the analysis of affiliates I'll be able to put to use immediately. Thanks