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The Digital Analytics Power Hour


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Jan 19, 2016

Attribution is like a box of chocolates. It can be really expensive, or it can be really cheap. It requires making a lot of decisions as to how you actually want to consume it. It may leave you feeling ill! Join the guys for a 45-minute walk across the attribution landscape. And back. And back again. Because mama always said you shouldn't stop at the last click.

Marty Diamond
almost four years ago

Jim's advice on how to take the free version of Google and dig deeper - comparing a fist time purchaser to a returning purchaser (costs & marketing mix) along with the analysis of affiliates I'll be able to put to use immediately. Thanks